The Tik-Tok stars who are acing the game of influencer marketing
After being founded in 2014 by Alez Zhu and Louis Yang, Tik-Tok became a raging performance video-sharing app to dominate the social media space in Asia. Today with 500 million users, TikTok video content is most consumed by teens and young adults in India. It has become a trend by celebrities to use Tik-Tok for enhancing their social media presence, but here are the top Tik-tok stars who are big faces in influencer marketing through their humorous videos and acting talent:
- Avneet Kaur:
Starting her journey as a final contestant in the reality dance TV Show, “Dance India Dance Lil Champs”, she rose to prominence with the Life Ok show “Meri Maa” where she portrayed the character of Jhilmil. Her stance in show got her featured in Jhalak Dikhlaja. In 2014, she made her Bollywood debut with the YRF film “Mardaani” alongside Rani Mukherji, and is currently starring in Sab TV fantasy soap opera “Aladdin Naam Toh Suna Hoga” as Princess Yasmine.
She is fashionista, actress, and dancer. She has been the face of popular commercial brands such as Himalaya and Clinic Plus.She starred in the brand short film for the brand Saafi. Her endorsements have extended to several clothing brands featuring on Instagram. Her infectious smile and expressions have won hearts on TikTok, with her channel having 4 million subscribers.
- Garima Chaurasia
Garima became a known TikTok name with her vivacious performance for the India-rap song “Machayenge” by Emiway Bantai. She recreated the song with her friend, Rugeesvini. The performance went viral to such an extent that Garima came to be known as the “Bohot Hard” girl. The video was shared in every social media platform and gained major tractions. The large of influx of social media traffic to her performance video, made Garima and her friend TikTok superstars overnight. Garima has a follower number of 17 million on TikTok. Post the video, Garima also starred in Punjabi Music videos, “Mashallah” and “Tattoo” which became viral on YouTube with more than 15 million views.
- Ahsaas Channa
Starting her journey as the angrogynous child actor, Ahsaas played as young boy characters in Bollywood films such as Vaastru Shastra, Kabhi Alvida Naa Kehna, and the famous “My friend Ganesha”. Her bubbly acting and adorable demeanor got her featured in more projects. However, her first role as a female child artist was in the horror film “Phoonk”. She also appeared in the sequel “Phoonk 2”. Ahsaas is the daughter of vetran Tv actress Kulbir. After her stances in the films,Ahsaas took to television. She appeared in the Life Ok mythological serial, “Devon ke Dev Mahadev”, and the multi starrer vampire fantasy series in MTV, “Fanaa” with Anita Hassanandani, Karan Kundra and Ratan Rajput. Ahsaas has become a popular face in the digital content space. She stars in different sketches of Girlyappa. She has starred in the TVF’s web series “Girl’s Hostel”. She also guest stars in the videos of Filter Copy. Ahsaas also endorses many commercial brands such as Garnier,and Pantene on Instagram. She recently got featured in the amazon web series, Kota Factory. Her vivacious charm and wit has given her a huge following on TikTok with 2.6 million followers.
- Jannat Zubair
Jannat Zubair made her debut as a child actress with the Star One show “Dil Mill Gaye”. Soon after this she bagged lead roles in drama series such as Colors’ Phulwa as the titular character, and NDTV Imagine’s Haar Jeet. Her performance as Phulwa was highly appreciated. Zubair also starred in historical drama series such as Maharana Pratap and Siyasat. She also made episodic appearances in Crime Patrol and Saavdhan India. She made her bollywood appearance in YRF films- Luv ka The End and Hitchki. Her popular role was as Pankti Sharma in the serial Tu Aashiqui. Currently, she is starring in the serial “Aap Ke Aajane Se”. Zubair was presented with the Best Young Actress Award for Hitchki. She endorses for hair care products. She is popular in TikTok for her dance videos which has made her gain 11.8 million followers.
- Aashika Bhatia
Aashika Bhatia is a twenty year old actress. She made her debut in the titular role in the TV series “Meera”. Bhatia became popular with her role of Ginni in the Sony’s family drama. Parvarish, Kuch Khatti Kuch Meethi. She made her silver screen debut as Rajkumari Radhika in 2015 with the film “Prem Ratan Dhan Paayo”. She made guest appearances on Channel V’s Gumrah. She also starred in a supporting role in Sony Tv’s ensemble drama, Kuch Rang Pyaar ke Aise Bhi. Other than TvSeries, she also featured in the commercial ads of Badshaah Masala and Clinic Plus. Bhatia loves to dance.She is a fashion influencer and appears on India Forums with fashion and beauty tips. She is known in TikTok for her acting skills which has earned her 12.1 million followers.
- Nagma Mirajkar
This twenty year old, TikTok star is a fashion blogger, known for mimicry and impressioning on TikTok. Nagma has been titled as the TikTok muser and has been a representative on the India TikTok Representatives. Her popularity is due to her comic lip-syncing and dance videos. Her first stance on the internet came with fashion blogging site, “Oh My Gorg”. She has collaborated with other TikTok stars such as Aashika Bhatia and Awez Darbaar, with whom she is rumoured to be in a relationship due to the regular features together. Nagma has starred with other social media stars on youtube. She has been a performer at concerts.Her style, comedy, and dancing skills have made her gain 11.1 million followers on TikTok.
With the content market in India booming, the demand for localised entertainment and faces have also grown. Tik Tok fulfills both the needs. It also is a rising platform for young millenials to showcase their performing skills. For commercial brands, it is the perfect app through which they can do influencer marketing with known and popular faces.