Entertainment

The Tik-Tok stars who are acing the game of influencer marketing

Aditi Chakraborty
By Aditi Chakraborty
The Tik-Tok stars who are acing the game of influencer marketing

The Tik-Tok stars who are acing the game of influencer marketing

After being founded in 2014 by Alez Zhu and Louis Yang, Tik-Tok became a raging performance video-sharing app to dominate the social media space in Asia. Today with 500 million users, TikTok video content is most consumed by teens and young adults in India. It has become a trend by celebrities to use Tik-Tok for enhancing their social media presence, but here are the top Tik-tok stars who are big faces in influencer marketing through their humorous videos and acting talent:

  1. Avneet Kaur: 

Starting her journey as a final contestant in the reality dance TV Show, “Dance India Dance Lil Champs”, she rose to prominence with the Life Ok show “Meri Maa” where she portrayed the character of Jhilmil. Her stance in show got her featured in Jhalak Dikhlaja. In 2014, she made her Bollywood debut with the YRF film “Mardaani” alongside Rani Mukherji, and is currently starring in Sab TV fantasy soap opera “Aladdin Naam Toh Suna Hoga” as Princess Yasmine.

She is fashionista, actress, and dancer. She has been the face of popular commercial brands such as Himalaya and Clinic Plus.She starred in the brand short film for the brand Saafi. Her endorsements have extended to several clothing brands featuring on Instagram. Her infectious smile and expressions have won hearts on TikTok, with her channel having 4 million subscribers.

  1. Garima Chaurasia

Garima became a known TikTok name with her vivacious performance for the India-rap song “Machayenge” by Emiway Bantai. She recreated the song with her friend, Rugeesvini. The performance went viral to such an extent that Garima came to be known as the “Bohot Hard” girl. The video was shared in every social media platform and gained major tractions. The large of influx of social media traffic to her performance video, made Garima and her friend TikTok superstars overnight. Garima has a follower number of 17 million on TikTok. Post the video, Garima also starred in Punjabi Music videos, “Mashallah” and “Tattoo” which became viral on YouTube with more than 15 million views.

  1. Ahsaas Channa

Starting her journey as the angrogynous child actor, Ahsaas played as young boy characters in Bollywood films such as Vaastru Shastra, Kabhi Alvida Naa Kehna, and the famous “My friend Ganesha”. Her bubbly acting and adorable demeanor got her featured in more projects. However, her first role as a female child artist was in the horror film “Phoonk”. She also appeared in the sequel “Phoonk 2”. Ahsaas is the daughter of vetran Tv actress Kulbir. After her stances in the films,Ahsaas took to television. She appeared in the Life Ok mythological serial, “Devon ke Dev Mahadev”, and the multi starrer vampire fantasy series in MTV, “Fanaa” with Anita Hassanandani, Karan Kundra and Ratan Rajput. Ahsaas has become a popular face in the digital content space. She stars in different sketches of Girlyappa. She has starred in the TVF’s web series “Girl’s Hostel”. She also guest stars in the videos of Filter Copy. Ahsaas also endorses many commercial brands such as Garnier,and Pantene on Instagram. She recently got featured in the amazon web series, Kota Factory. Her vivacious charm and wit has given her a huge following on TikTok with 2.6 million followers.