April 2021
Rebel Foods, the largest cloud kitchen company has roped in Ashika Capital, an investment banking firm to look after the growth and success for their company. Ashika Capital will be advising Rebel Foods to grow their outreach by roping more independent cloud kitchens and expanding them further.
Within this partnership, Ashika Capital looks forward to helping Rebel locate cloud kitchens from specific cities in an attempt to take them on a pan India level. The brand already operates cloud kitchens for their own brands like Faasos, Behrouz Biryani and Oven Story. Rebel also outsources kitchens for famous brands like Mad Over Donuts, Anand Sweets and Wendy’s. This partnership aims to bring more such brands, big and small, on board with Rebel Foods to give a boost to the cloud kitchen culture.
This collaboration comes at an extremely vital time as a sharp rise is seen in the number of cloud kitchens around the country since the onset of the pandemic. In such a scenario where more and more people are inclined towards ordering food online owing to the convenience and safety that comes along, this is a great opportunity for the brand to expand its horizons.
Speaking about how the collaboration with Rebel Foods is going to benefit both the entities and the increasing popularity of the concept of cloud kitchens, Mihir Mehta, Senior Vice President at Ashika Capital said, “…..”
This association is hopeful to bring about positive changes in the F&B industry of the country and to place smaller and bigger cloud kitchens on the Indian map. You can read more about Rebel Foods and Ashika Capital here,
About Ashika Capital:
Ashika Capital is an investment banking firm under Ashika Group that offers services like brokerage, lending, investment banking and wealth management. They have worked with a huge clientele in the past including names like Mumba-based cookie shop, Sweetish House Mafia, Designer label house, House of Masaba and luxury e-commerce shop, Pernia’s Pop-Up Shop. The company also organized Future Bets, an event for key stakeholders to discuss ‘how the future will impact public markets’ which featured 100 of the most prominent public market and private equity investors in India.
About Rebel Foods:
Founded by Jaydeep Barman (Co-founder and CEO) and Kallol Banerjee (Co-founder) back in 2011, Rebel Foods is the biggest cloud kitchen company that has over 350 cloud kitchens globally. The brand manages kitchens for their own gourmet brands like Faasos and Behrouz Biryani and also outsources their kitchens for brands like Wendy’s, Mad Over Donuts, and Naturals Ice-cream.
