House of Zelena has raised Rs 7 crore ($800K)in a seed funding round co-led by Sprout Venture Partners and M Venture Partners, with participation from GSF and other angels.
This round follows the company’s earlier angel round bringing the total fund raise to $1.2 million.
The proceeds will be deployed towards strengthening supply chain capabilities, drive innovation across their various maternity apparel offerings and deepen the brand’s mom-first ecosystem through community-building and technology integrations, House of Zelena said in a press release.
Co-founded in 2022 by Hina Priyadarshini and Mayank Kamal, House of Zelena aims to redefine maternity and postpartum wear by designing from the mother’s perspective. Unlike baby-first brands, it focuses on women’s bodies, comfort and their emotional journey. The brand has already introduced first-of-its-kind products such as postpartum sculptwear leggings, bump-friendly loungewear and leakproof innerwear.
Over the last two years, House of Zelena has built a thriving mom community of more than 2.5 lakh mothers across India and generated over 45 million monthly organic impressions across the brand’s website.
“House of Zelena was born from that gap: to create clothing that adapts to women’s real needs, and an ecosystem that makes them feel supported, inside and out,” said Hina Priyadarshini, co-founder of HOZ.
The brand is also preparing to expand its offline engagement through community events and its upcoming SafeToFeed café campaign. In September 2025, it will unveil a refreshed brand identity designed to deepen its connection with India’s growing mom community.
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