HyugaLife, a marketplace for proteins and supplements, has raised Rs 100 crore ($10.5 million) in a Series A funding round led by IvyCap Ventures, with participation from First Bridge Fund.
The company had previously raised $6.3 million in seed round from Peak XV and Spring Marketing Capital in February 2024. The company was also backed by Stride Ventures, Getvantage and Indian cricketer KL Rahul.
Founded by Sachin Parikh, Anvi Shah, and Neehar Modi, HyugaLife will use the fresh funds to strengthen its AI-led personalisation stack, build a dark store network for faster deliveries, and expand into offline retail.
The platform focuses on verified and authentic nutrition products through its H-Tested programme, which includes direct sourcing from brands and independent lab reports covering nutrition and heavy metals across a large part of its catalogue.
HyugaLife currently lists more than 450 brands and over 10,000 products across proteins, supplements, health foods, and wellness categories. The startup serves fitness enthusiasts, athletes, working professionals, and families across India.
Additionally, HyugaLife’s parent, Pratech Brands, owns Neesan Ventures and Inaari, a natural healthcare brand focused on female hormones.
On the financial side, Pratech Brands reported revenue of Rs 45.32 crore in FY25, compared to Rs 38.63 crore in FY24, while its losses narrowed to Rs 21.32 crore from Rs 32 crore.
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