Legend of Toys has raised Rs 21 crore in a pre-Series A funding round with participation from investors including Singularity Early Opportunities Fund, Veltis Capital, Enzia Ventures, DeVC, Atrium Angels, and Stride.
The startup plans to use the fresh capital to expand into new play categories, strengthen consumer marketing efforts, scale digital operations, enhance manufacturing capabilities, and enter international markets.
Founded in 2024 by Afshaan Siddiqui and Vinay Jaisingh, the company focuses on premium character-led toys designed for modern consumers and collectors.
Its current portfolio includes products such as RC Drift Cars, Off-Road RC Trucks, 1:64 tabletop RC Drift Cars, and High-Speed RC Cars. The toys are priced between Rs 1,599 and Rs 8,799, targeting the growing premium toy and hobby market in India.
Legend of Toys said it is building its brand around design innovation, storytelling, performance, customer engagement, and strong after-sales support as it aims to strengthen its presence in the premium toy segment.
The company claims to have achieved an annual recurring revenue (ARR) of Rs 30 crore within just 18 months of operations and is currently growing at nearly 20% month-on-month.
It also stated that a significant portion of its direct-to-consumer business is already operating with positive unit economics, indicating strong demand and healthy customer retention.
The funding comes at a time when India’s domestic toy industry is witnessing significant transformation. According to government data, toy imports in India declined by 52% between FY2014-15 and FY2022-23, while toy exports surged by 239% during the same period.
The rise of homegrown toy startups and increased focus on local manufacturing have created new opportunities for Indian brands to compete in both domestic and international markets.
Funding activity in the toy and children-focused startup ecosystem has also remained strong in recent months. Earlier this week, The EleFant raised $1 million in a pre-Series funding round led by Growth Sense Venture Fund.
In March 2026, BIDSO secured Rs 63 crore in a Series A funding round led by Blume Ventures.
With increasing consumer interest in educational toys, hobby collectibles, and premium play experiences, Legend of Toys is positioning itself as a fast-growing player in India’s evolving toy market.
Editor Desk
Verified JournalistDiscover the latest startup, business, and funding news. Get insights on trends, IPOs, mergers, and acquisitions. Perfect for entrepreneurs, investors.