Plum, the insurance tech platform known for simplifying group health benefits, has committed a ₹200 crore (USD 25 million) investment to significantly expand its healthcare vertical.
In a bold move toward holistic employee wellness, Plum has appointed Prayat Shah, the former Co-founder of Wellthy Therapeutics, as its new Head of Healthcare. As part of this strategic shift, the company also plans to scale its healthcare team by 5x, reinforcing its mission to move employee healthcare from being reactive to preventive.
To kick off this initiative, Plum has launched ‘Plum Health Checkups’, a comprehensive at-home screening service covering over 200 biomarkers, complete with AI-generated reports and teleconsultation follow-ups. This service is already live across 4,000+ locations in India, offering home sample collection and real-time tracking to ensure a smooth user experience.
Plum revealed that it facilitated over 1 lakh telehealth consultations in 2024, with 20% focused on mental health. The company also highlighted a key insight from its internal data: only 20% of Indian companies offer preventive check-ups, and of those, less than 40% of employees actually use them.
With this new investment, Plum aims to tackle that gap head-on by integrating consultations, diagnostics, and risk assessments into a single seamless healthcare offering for employers.
Currently, Plum powers health benefits for 6,000+ companies and over 6 lakh employees across the country — and it’s just getting started.
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