Good Monk, the flagship brand of Superfoods Valley, has raised Rs 33 crore ($3.65 million) in a pre-Series A funding round led by RPSG Capital Ventures, with participation from Sharrp Ventures and Hyperscale Ventures at a valuation of Rs 175 crore (around $20 million).
The founders’ families also participated in the round.
The Bengaluru-based company had raised nearly $3 million prior to this round. The startup recently appeared on Shark Tank Season 4 and secured a deal from Vineeta Singh, co-founder of Sugar Cosmetics.
According to the company, the fresh capital will be used to invest in research and development for new products, evaluate new nutrition formats, and expand distribution in Tier II and Tier III markets. A portion of the funds will also be deployed towards brand awareness and consumer education.
Good Monk is the flagship brand of Superfoods Valley and is based in Bengaluru. Founded by Amarpreet Singh Anand and Sahiba Kaur, the startup operates in the preventive nutrition segment with a focus on sprinkle-on nutrition products designed to be added to daily food.
Good Monk sells its products through its own website and online marketplaces such as Amazon and Flipkart. The company claims to have seen strong growth over the last 18 months and has turned contribution margin positive at the CM3 level.
The startup operates in a growing preventive nutrition market, as more consumers look for everyday nutrition formats that fit into existing food habits. With the new funding, Good Monk aims to expand its product portfolio and scale its online reach across India.
Pratima Gaikwad
Verified JournalistPratima Gaikwad is a seasoned brand consultant and an IIM alumna with over 7 years of experience in brand building, product launches, and driving business growth. As the co-founder of GreyGiant, she specializes in developing strategic marketing solutions that foster revenue growth, business expansion, and market leadership across diverse industries. Pratima's expertise empowers businesses to create lasting, impactful brands that stand out and thrive in a competitive landscape.